What can’t I live without in my Social PR life? A daily Starbucks latte for starters, a yoga class to clear the mind and my Social PR savvy Google Chrome extensions. It’s this combo of must haves that boost my public relations workflow and keep me one step ahead of digital insanity.
Let me walk you through my Social PR day
I wake up with a latte in hand and start browsing the newstream using the Buffer extension to extract and share my favorite highlights from stories. Then I jump in my Twitter stream and scope out what some of my most influential followers are Tweeting using my handy Klout extension that shows everyone’s Klout score right in the stream.
Next, I scan my emails and rely on Rapportive to tell me everything I need to know about who is emailing me. I can see their LinkedIn profiles and links to their social profiles in the right sidebar, making it easy as pie to socially connect with new contacts… all without ever having to leave my inbox!
While scoping out my inbox I check the progress on my email pitches with Streak. I no longer wonder with anxiety if that journalist or blogger received my pitch because this extension let’s me know if the email was opened and from what device – super sneaky but what a peace of mind!
In any given day I am using multiple devices and writing stories, presentations and Social PR proposals. That means I’m sifting through all sorts of reports, articles and digital content. Thanks to Evernote, I tag, bookmark and organize my research as I see it; even when I stumble onto some unrelated but very important information like a hotel I want to stay at or a pair of shoes I am being remarketed for by Nordstroms.
I also use Pinterest to organize my Social PR life on easy-to-search, visual boards where I organize things I want to reference like infographics, events, articles and personal projects like hair, fashion and home design. What would I do without the Pin It button on my browser?
Last but not least, I am not sure how I ever lived without Asana (and Google Docs) for collaboration. Asana also offers a Google extension to easily add things to my growing to-do list or assign it to another person on my team. I check this at the start, middle and end of my Social PR workday to keep my priorities straight and make sure I’m on the right track regarding deadlines.
The Social PR Skinny on my fave Google Chrome Extensions
Sharing and Caring with Influence
- Buffer Extension
- What it does: Lets me curate and share anything from the web to and from Facebook, Twitter, Google Plus and LinkedIn.
- 270k+ users and 14k+ 5-star reviews
- How I use it best: I love to use the Buffer extension to go back to my own evergreen content and share highlights and schedule it over the weekend or nights. This is my favorite way to drive quality traffic back to past content on my domain. You can also Buffer RTs, Facebook Posts and Pictures from Facebook to Twitter.
- What it does: I can see the Klout score in my feed on Twitter.com and it allows me to see persons of influence and the content they are sharing.
- 57k +users and 600 4+ star reviews
- How I use it best: I use it to size up the social influence of a person or business brand and spot out content to share from influential content creators.
Real-time Productivity and Communications
- What it does: Tells me everything I need to know about everyone in my inbox.
- How I use it: Instead of looking up someone’s Twitter handle or opening a new tab for LinkedIn and searching a person by name, it all comes up in my inbox when someone emails me. Since I am constantly interviewing or meeting new people at conferences and workshops, I get many emails from people I have never met in real life. This is a very convenient way to stay connected via social. Perfect for staying in touch with journalists and bloggers!
- Streak for Gmail
- What it does: Besides its awesome CRM powers, this plugin notifies me when someone opens my email and each time it is viewed including the type of device.
- How I use it: After being tipped off about this extension from my SEO friend Matt Craine when I opened an email but never answered him, I fell in love with the concept of tracking someone’s email (as long as I am not the one being tracked) 🙂 I love the immediate gratification of knowing that someone received and viewed my email! Streak notifies me the minute someone views my email, no more following up and saying “Did you get my email?” I also love the feature that lets you schedule emails so if I am working late at night or on the weekend I can schedule the email to go out early in the morning so nobody knows when I am working.
Synchronizing Social PR Research
- Evernote Web Clipper
- What it does: Easily saves and organize things I see on the web.
- How I use it: Working on my iPhone, iPad, Air and iMac can be tricky, especially since I work on all these devices at the same time all day long. What a digital geek! But in order to keep it all in one in one place, I use Evernote (and Google Docs) so everything is synchronized and I can take one device and have it all at my fingertips.
- Pinterest Pin It Button
- What it does: Visual social media lovers can’t live without this easy way to Pin while you work.
- How I use it: Many times I am researching multiple stories and projects at once and always looking for visuals stats. I can build a research board with the first pin and add more information as I find it throughout my Social PR day.
- What it does: I love their motto: teamwork without email.
- How I use it: The Asana extension let’s me assign a task to myself or someone else on my team without having to open another window. Fun factoid; It was founded by Facebook co-founder Dustin Moskovitz and ex-engineer Justin Rosenstein, who both worked on improving the productivity of employees at Facebook. Thank you @Kristaneher for giving me the heads up on the awesome-ness of Asana.
- Google Docs
- What it does: Technically, not an extension… but if you don’t know what Google Docs can do to change your life, you need to get out from under Microsoft.
- How I use it: The question is how don’t I use it? I use Google Docs everyday instead of anything I ever used Microsoft Word for.
Working in public relations with a heavy emphasis on search marketing and social media, many days are unpredictable but one thing is for sure: you will find browsers and many tabs are open on my computer at any given time.
People have always complimented me on how I well I can seemingly compartmentalize things in my life to stay focused and avoid distractions. Well I must admit; it becomes increasingly harder with the constant social media flow and always-on work life of today. Without these Google Chrome extensions, my work day would be more like a toxic wasteland than a productivity hub.
Do you have a favorite extension or Social PR work hack to share? Do tell! I am always researching for Social PR Secrets updates.