Fosters Wine Estate Taps The Buyer Group for Florida PR


Public Relations efforts to promote PINK + YELLOW Sparkling Wines

Deerfield Beach, FL – January, 26, 2007: The Buyer Group, a public relations and branding agency, announces it has been contracted by Fosters Wine Estate to support the public relations efforts for Yellowglen Winery’s PINK + YELLOW sparkling wines. Yellowglen, which is part of the Foster’s brands, is Australia’s number 1 sparkling wine producer.

The Buyer Group will assist in promoting Yellowglen PINK+ YELLOW’s arrival to the Florida market. Publicity efforts such as media relations and event marketing will take place in attempt to introduce Florida to Australia’s best selling sparkling wine to the market.

“PINK + YELLOW by Yellowglen have enjoyed tremendous success in Australia rising to the top of the sparkling wine scene since 2000. These wines are stylish, fun, delicious and very affordable making Yellowglen a refreshing addition to the Florida wine portfolio,” said Lisa Buyer, President and CEO of The Buyer Group.

About The Buyer Group

The Buyer Group leverages more than 15 years of public relations and branding expertise, talent and resources.

Resourceful, talented, energetic, intuitive, creative, hip, groundbreaking, spirited, strategic and fresh. That’s what you get at The Buyer Group. A powerhouse team dedicated to best position clients in the market place with positive press and best branding practices. Clients include National Distributing Company, BodyLogicMD and Worthing Place.

For more information, visit or visit us at


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