Florida PR Agency Gets Rocky Mountain High with Online Public Relations


Florida PR Agency Gets Rocky Mountain High with Online Public Relations
Colorado Real Estate Developer Optimizes Sales and Marketing Strategy

Deerfield Beach, FL – August 22, 2008 – Online public relations agency, The Buyer Group, announces today the launch of an interactive public relations and branding campaign for Colorado real estate development, Mountain Estates. This Colorado real estate community will receive search engine strategies and online PR as part of The Buyer Group’s interactive public relations and branding services.

Lisa Buyer and Carl Krouch

“Considering the challenging real estate market, it is critical for builders and developers to implement marketing and public relations strategies that will result in the best ROI, attract quality prospects and convert prospects into buyers,” said Lisa Buyer, President and CEO of The Buyer Group. “The Mountain Estates online campaign combines the best online public relations, branding, and SEM strategies to deliver the most targeted exposure for the best value.”

Interactive public relations and search engine strategies continue to attract quality leads and generate online visibility for real estate companies, despite the challenging economic times.

“The Mountain Estates public relations and marketing strategy includes local online media outlets and real estate-related search engine strategies including optimized press releases, a newsroom blog, pay-per-click advertising campaign, and a variety of other interactive digital strategies involving video, email, and select print media,” said Buyer. “Everything is tracked through Google Analytics so we can measure the return on investment and cost per lead.”

A study from Forrester Research Inc. found that 90 percent of consumers trust recommendations from other consumers. Therefore, the more recommendations that result from online conversations, the more traffic and brand exposure Mountain Estates and other clients can expect from their interactive PR and branding campaigns.

For more information about online public relations company The Buyer Group and its interactive public relations and branding services visit http://www.thebuyergroup.com or call Lisa Buyer at 954.354.1411. Lisa Buyer will also be speaking at SES San Jose, August 18-22, 2008 on the subject of news search SEO.

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  1. Interesting post.

    When I saw real estate, buyer, and agency, I thought you were a real estate company! 🙂


    Jon Boyd
    Exclusive Buyer’s Broker
    Past President of The National Association of Exclusive Buyer Agents (naeba.org)
    The Home Buyer’s Agent of Ann Arbor, Inc.

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