Facebook COO Gives 3 PR Success Tips for Women


In Facebook you can “like” a post, you can even “like” a video on YouTube, but in the world of female employees, as success increases, likability decreases.

Why aren’t more women making it to the top? What messages do women need to tell themselves, the peers, our daughters?

Facebook COO, Sheryl Sandberg shares her “likes” and “dislikes” for women and success at the TED Women conference last month.

1. Sit at the table.

Women systematically underestimate their abilities and sense of importance. In a recent study 57% of men negotiate for salary, while only 7% of women do, why?

If you ask men why they did a good job they say, “I’m awesome”, while women say “I got lucky”. Nobody gets to the corner office or the promotion if you don’t believe in yourself and own your success.

2. Make your partner a real partner in work and life.

As a society we put more pressure on boys to succeed than girls. Making more room for both genders to work in the house and out of the house. Studies show that households with equal responsibilities and earning have half the divorce rate.

3. Don’t leave before you leave.

Always look for new opportunities and keep your foot on the gas pedal advises Sandberg. Getting engaged or married is not the “ticket” to check out. If you’re taking a break for a child, don’t check out until you need to. Stay in the workforce until the very day you need to leave.

More companies need to be run by women, but women need to have better messaging to succeed and be liked for accomplishments.


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