In this digital age of public relations one thing is for sure:
You cannot change what you refuse to confront.
So when public relations pro Cindy Metzler asked me to write the foreword for her first eBook, I answered in all emojis including lots of ❤️and 😄. The best is that I am able to share it with the SocialPRChat community first!
Using digital marketing to influence and reach your public relations audience is no longer an option; it is essential. Now is the time to confront, audit and be a change agent for your brand in order to generate and sustain business.
Gone are the days of relying on just brochures, postcards, and ads to market your business.
These are the days of gaining public relations reach and influence through a mobile-friendly website, a content-rich blog, and using channels such as Facebook, Twitter, and YouTube to directly reach, engage and grow your audience.
From typewriter to status update. No PR problem!
Starting out as a traditional public relations practitioner and owning a corporate communications agency in the pre-Internet days I witnessed firsthand of one of the most revolutionary metamorphoses in marketing history. Cindy Metzler was there with me. We said hello to a new digital world and good-bye to all the old rules. We’re coloring outside the lines now and brands that are clutching to the old will soon fall to the wayside.
The good news is that there are more options than ever to leapfrog the competition by using modern day marketing to generate business and create influence. Today’s marketing power holds some of the most innovative and productive ways ever possible.
10 Essential Tools and Tips to Generate Leads Today break down the nuts and bolts of leveraging the benefits of digital marketing. Whether you are starting the relationship, nurturing it, or converting it, digital marketing and social media is part of the sales funnel and businesses that proactively participate will win.