“Check in” to my Social PR Summer

SocialPR Scoops – Break through the social media clutter. My blog, re-invented with a new name and new look, is full of relevant content on how Social Media and SEO influence PR. Subscribe, it’s worth it. Searching in Seattle @SMX Advanced June 7th-9th – New kid on the SMX block! I’ll be guest blogging for […]

Social News Releases Capture 77% More Views

TBG Client Roy Oppenheim using video included in an interactive press release

Traditional press releases aren’t dying… They’re extinct. The key {word} is video. The goal is visibility. Multimedia press releases that take advantage of photos, videos, audio, social media interaction and content rich links run laps around their stone age counterparts, generating 77% more views than plain text, according to a study by PR Newswire. Helping […]

Tweeting for Social PR: Ten Tips

Time Magazine predicted that Twitter would permanently change business, and it has! While there’s no doubt that Twitter has changed the way individuals and companies communicate, what are tweeting super star brands like Starbucks and Southwest Airlines doing that works so well? Top 10 Twitter Tips for PR 1. Spread the news in tweets and […]

7 Ways to Skype for PR: Media Interviews, Video Chat and More

7 Ways to Skype for PR

Online PR says: Dear Journalist, Just Skype me. A press conference via a live video feed on Skype. How Social PR – savvy is that?  Today’s big news marks Microsoft’s announcement to buy Skype for a cool $8.5 billion. Talk about engaging, collaborating, interacting and video? Online PR has a new tool in its arsenal […]