Teen Social Entrepreneur Taps Social Media

The Buyer Group Votes for Wendi Oppenheim Fort Lauderdale, FL – December 11, 2008 – Who said today’s youth isn’t ambitious? Social entrepreneur Wendi Oppenheim, 16, is leading a community service revolution in South Florida with The Opp-Guide – and its Web site (http://www.opp-guide.com/) is the only Florida finalist in the Best Buy @15 Challenge, […]

President-Elect Obama Rides The Groundswell to Victory

Will Obama implement the same groundswell tactics that aided him to victory in his government? Josh Bernoff, social media expert and author of New York Times Bestseller, “Groundswell” seems to think so… Bernoff is a Forrester Research analyst and blogger who calls on Obama to create “a community of committed Americans to discuss the solutions […]

Google to Patent Social Influence

by Nicole Balistreri It’s a Social Media Revolution! Social media is poised on the brink of a new revolution. Google recently filed a patent application for it’s newest proprietary technology that determines the biggest influencers on the web. So, it’s like high school except instead of boyfriend stealing and homecoming queens, this popularity contest helps […]

Yelp Gives Interactive PR New Meaning

Word of Mouth PR Replaces Old School Ads According to The Buyer Group’s online pr team, the old adage of spending money to make money isn’t necessarily true. How is this possible you ask? Well, the New York Times has the answer, and they’re called Yelpers. (Yel * Perz: n. def: an individual who uses […]