ABC’s of Online Marketing

By Cindy Metzler With many businesses feeling the economic pinch, now more than ever it’s important to get your brand out there and stretch the value of each and every marketing dollar. That’s why it’s back to basics: When the going gets tough, the tough get their marketing strategy going strong! Here are some quick […]

10 Ways Public Relations Can Improve Web Sites

Deerfield Beach, FL – Tuesday, November 13, 2007 – Interactive public relations is all about push and pull today; it is a two-way conversation. Boosting quality Web traffic from customers, prospects and journalists is a top priority for The Buyer Group and its clients. Recently attending Bulldog Reporter’s PR University Webinar, The Buyer Group shares […]

Top 10 Tips for Lead Generation Through Landing Pages

Good Landing Pages. Better Leads. Lead generation is part of our PR strategy for many clients. As the world of public relations broadens its horizons with search engine strategies, we give guidance to creating effective tools such as Landing Pages. According to Marketing Sherpa’s Landing Page Handbook, improving your landing pages can increase your conversions […]