Lisa Buyer to Speak at 2011 Online Newsroom Summit

Lisa Buyer to Speak at 2011 Online Newsroom Summit

Online PR Expert Lisa Buyer is slated to speak at the 2011 Online Newsroom Summit on September 21, from 9 a.m. to 5 p.m. The virtual conference will be the first of its kind, focused specifically on online newsrooms, social media and digital communications. Buyer is in good company, joining representatives from Ford Motor Company, […]

The Power of Word of Mouth Marketing: Social Media Heaven or Hell?

Social PR Scoop: Krispy Kreme and Word of Mouth Marketing

Getting your customer to tell their friends how amazing you are. That’s one definition of word of mouth marketing, says Andy Sernovitz, better known as the Word of Marketing Guy. But what is Word of Mouth Marketing really? Social PR Scoops covered a recent workshop hosted by Sernovitz and we liked the application to social […]

“Check in” to my Social PR Summer

SocialPR Scoops – Break through the social media clutter. My blog, re-invented with a new name and new look, is full of relevant content on how Social Media and SEO influence PR. Subscribe, it’s worth it. Searching in Seattle @SMX Advanced June 7th-9th – New kid on the SMX block! I’ll be guest blogging for […]

Social News Releases Capture 77% More Views

TBG Client Roy Oppenheim using video included in an interactive press release

Traditional press releases aren’t dying… They’re extinct. The key {word} is video. The goal is visibility. Multimedia press releases that take advantage of photos, videos, audio, social media interaction and content rich links run laps around their stone age counterparts, generating 77% more views than plain text, according to a study by PR Newswire. Helping […]