#SMX West and Lisa Buyer Share How Facebook, Twitter and #LI Paid Works

Paying to play? It’s against my public relations religion. That’s what Lisa Buyer would say five years ago if asked if she would be advocating the integration of paid advertising to amplify social media, public relations news and brand content. But today the lines of paid, earned and owned are blurred by the alluring potential […]

aimClear Interviews PR Warrior Lisa Buyer for #SESSF #SMO Panel

When online marketing worlds collide in the speaker room, a whole new Social PR universe is born! That’s what happened when The Buyer Group’s Lisa Buyer and Marty Weintraub, aimClear’s President and author of Killer Facebook Ads, started a Social #PR chat in the 2010 PubCon speaker room that actually…never stopped. Tweet forward…the conversation continues! […]

Like, Like, Like, Sold! The Power of Facebook’s Newsfeed

How many Likes does it take to make a sale? Good question! Just how Likeable are you? Since social media took over, literally… businesses have been looking for ways to use the social oomph to boost bottom lines. According to comScore, however, many of them have been approaching the effort from the wrong direction. In […]

Deck the Social #PR Walls with Holiday Spirit – 4 Tips to Share

Deck the Facebook walls with bows and pictures Tweet, tweet, tweet, tweet, tweet ‘Tis the season to share your jolly on social network sites Tweet, tweet, tweet, tweet, tweet Don we now our Gap apparel and upload it to Twitpic Tweet, tweet, tweet, tweet, tweet Troll the Facebook pages to see who’s doing what Tweet, […]