Meet the 15 Second Social Press Release: Snapchat, Instagram and more

If you thought 140 characters might cramp your social press release style, try 15 seconds or less with social newbies like Snapchat, Instagram and Vine! Social PR is now a Snap. Snapchat says that we are not the sum of everything we have said or done or experienced or published – we are the result. We are […]

What Brands Can Learn From @TODAYshow in 2014

Social PR TODAY show brand wake up call. Pin, post, nip and tuck. My favorite morning ritual is watching the TODAY show and this year I witnessed an inside out brand transformation that included a social media makeover across all three screens. Just a year ago I was surprised top tier media talk show hosts […]

Tracky Hosts First Virtual #Hackathon for #SEO, Marketing, PR and Journalism Pros #CommHacks

Have you made your Social PR or SEO life easier with a #workhack? Sarah Evans and Tracky want to know and the result….get published in an e-book, win an iPad mini or some other cool perk. Maybe you figured out a way to mobilize your team of writers stringing together a few pieces of technology. […]

Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience

It looks like Social PR is part of a new ‘normal’ sweeping screens in an era where digital is the new ‘traditional’. By 2016, Forrester predicts advertisers will spend more than $77 billion on digital marketing, more than they spend on television today and that interactive marketing such as search, display, mobile, email, and social […]