Next week more than 5,000 marketers, search engine optimization professionals and social media gurus will invade The Big Apple for SES New York, the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers.
Leading the charge for integrating social media and search into the public relations fold, Lisa Buyer, President and CEO of The Buyer Group, will share how dynamic sites like Facebook, Twitter and YouTube apply to corporate online visibility and SEO in two innovative sessions.
On day 2, Buyer joins Marty Weintraub, president of aimClear, Harry J. Gold, CEO of Overdrive Interactive, and Moderator Christopher Heine of ClickZ News for the panel Killer Facebook Targeting Tactics. Get the scoop on harnessing the power of the fastest growing social network on the planet and take advantage of the public relations potential of advanced Facebook Advertising, Fan Pages and Groups.
Day 3 brings Search, PR and the Social Butterfly, as Buyer joins Greg Jarboe, president of SEO-PR, Mel Carson of Microsoft Advertising, and Kristjan Mar Hauksson, founder and director of Nordic eMarketing, to share the latest tips, tricks and strategies for taking social media and public relations to the boardroom. Hear how to eighty-six the antiquated press kits and media lists and make the switch to keyword rich online status updates and Twitter feeds.
Don’t miss this opportunity to hear firsthand from online PR/social media pros that bridge the best of both worlds while influencing SEO via Profiles, Fans, Tweets, Friends and Follows. Be sure to follow @lisabuyer throughout the week for behind the scenes insight on all the happenings of #SESNY.