Geometry – you either loved it or hated it. Much like Google+.
So take a deep social media breath, grab your time machines and let’s travel back to high school for a minute. How many of us remember complaining, Will I ever use this math stuff again?
If you’re a digital marketer, then your brand lives on social media in real-time. Keep reading to see how your social media circle is just like your Geometry class in 10th grade.
Google+ is a social network that allows you to listen in on conversations, increase search rankings for your website, and deliver your messaging to the right audience. However, you’ll need to take some time to curate your audience in order to make sure that you get the right message to the right audience.
If you really break it down, Google+’s circles method is all about Geometry.
This isn’t a Hero’s formula, but recently speaking with Google+ circle mastermind Michelle Stinson Ross struck a chord for me. Literally! Below are a few tips from her on how to grow your Google+ Circle through segmenting.
Do You Know the Segment of a Circle?
Break your circles into relevant categories and segment your audience. For example, in my circle, I have Social Media, but that’s a very broad audience. So, I’ve broken it down even further to Influencers and by category of specialty such as Pinterest, Twitter, Facebook, Instagram, and PR. Some of the people in my circles could be in more than one of these categories. Doing this will allow you to target your message to your audience whether it be media.
Social PR Secret: Create Google+ Circles with the keywords you use for writing, targeting your users from Google Adwords or look through your Google Analytics organic search keywords.
What’s the Scope of Your Arc?
Use the Circloscope app to manage your circles. It tells you who’s active, inactive, whether they followed you back or not, if they’re an influencer, etc. And it even gives analytics! Circloscope has both paid and free versions, but I recommend the paid one. Google Chrome even has an extension to help efficiently manage your circles.
“Automatically discover the engagers you need to follow to make your Google+ experience explode — in a fraction of the time of doing it manually.” – Circloscope
Radius of a Circle
Find what’s trending by searching for popular hashtags in Explore. See how content is shared in those trending topics with Ripples, a great way to find out what people are talking about and the who the influencers are.
While adding and curating your audience in Google+, don’t forget these two things:
- You can add up to 5,000 profiles and pages across all of your Google+ circles.
- There’s a daily limit for how many people and pages you can add to your circles. If you reach the limit, just wait a day to add more people or pages.
Know Your Circular Functions
Where’s the Google+ party? Join communities that your circles are a part of, and don’t forget to share yours on your profile page. Once you create a circle, listen to your audience and join in.
Give Your Google+ Circles Something to Talk About
Get your audience excited! In Google+, you can *bold*, -strikethrough-, or _italicize_ text! This will give more flair to your content, but remember that not all markets are the same, so know your audience before writing in this way.
In my own experience, I’ve noticed that posts in which I show enthusiasm and excitement tend to do better. Examples: YES! Finally! WOW! OMG! Whoa! via DejanSEO on Buffer post.
Social PR Secret: Create a Circle of your media contacts and share your breaking or industry news so they are the first to be notified when you want to give them an early scoop ahead of time.
Just do the math. It adds up! Optimize your circles and the way you define and segment your community. A circle contains infinite chords, arcs, radii, and diameters. Wow: that must mean our Google+ Circles also provide limitless possibilities!
Have you ever sliced a pie or cut a pizza? You can really get creative with some of the shapes and sizes that exist within that large circle. Divvy up your Google+ crew in a way that pinpoints your various needs and categorizes at your own discretion. See where and with whom your contacts are connected and open your eyes wide and “round” to see how networking and interacting with one another can turn into an absolute game-changer.
Anyone who saw Benedict Cumberbatch’s extraordinary portrayal of math whiz Alan Turing in The Imitation Game knows that if you keep your focus, dig into the details, and utilize the skills and ideas of your counterparts, you can achieve your ultimate goals and make a difference in your brand’s bottom line.
“Stay weird. Stay different,” said Graham Moore, The Imitation Game’s screenwriter, in his touching victory speech at the 2015 Oscars. And when it’s your turn, do it full circle to Geometry class and go after it!
Looking for more? Check out this Google+ article in Momentology from one of our favorite experts Lisa Williams in What Google Has taught Brands About Being a Subject Matter Expert.
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Video Source: Google+ YouTube Image Source:Flickr David Holt