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vertical video

Why Vertical Video is a Social PR Secret

Hold it. Your social public relations strategy is taking a turn, it’s called vertical video. Here’s why: vertical videos have 90% higher completion rate than horizontal. The advancements of technology enable smartphones and tablets to replace computers, as they cover similar functions. As a result, people’s online lives have migrated to mobile devices in this […]

Top 5 SocialPR Chat posts

Top 5 #SocialPR Chat Stories of 2015

As 2015 is coming to an end, so does our time to reflect on some of the best stories of this year. From utilizing Twitter for PR matters to Snapchat stories, SEO tips and advice on how to utilize visuals for social PR, this year was all about getting down to mindful #business! 2015 was […]

virtual reality

AR/VR Signs in Social Media and PR

What does Virtual Reality and Augmented Reality Mean to Social Media? Cathy Hackl Tells All. And the future is here. Virtual Reality (VR),  Augmented Reality (AR), Mixed Reality (MR) – these aren’t science fiction objects, these are the up and coming technologies that will change your world. We sat down with a pioneer in the […]

Online Newsrooms

#SEOChat: Optimize Your Brand’s Online Newsroom for Search

The Buyer Group moderated this week’s #SEOChat. The topic was one of our favorites, optimizing online newsrooms for search visibility. Check out what the #SEOChat tweeps had to say! [<a href=”//storify.com/TheBuyerGroup/seochat-july-9th-moderated-by-the-buyer-group” target=”_blank”>View the story “Optimize Your Brand’s Online Newsroom for Search Visibility : #SEOChat July 9” on Storify</a>]

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Social PR News

MobileMonkey

12 Lit MobileMonkey Marketing Secrets For Every Brand

Do platforms such as MobileMonkey hold the secret to marketing success? If you're looking for an eighty percent open rate, Facebook Messenger Marketing and Chatbots could be your answer.  In case you missed it, MobileMonkey scored the world’s largest Facebook Messenger and Chatbot summit with 10+ incredible social media marketing heavyweights. … [Read More...]

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Mobile PR News

Oh Snap! The University of Florida joins the ranks of higher education using Snapchat . The UFSocial team used Instagram to launch its debut to Snapchat.

#HigherEd and Snapchat: How @UF Tells Its Story on Snapchat

Oh Snap. The University of Florida (UF) is following its audience and has now joined the photo-messaging app Snapchat.  Why? Because that ‘s where the university’s audience is. Todd Sanders, Director of Social Media at UF, said UFSocial started using its Snapchat account after “Our Campus Story” became popular among UF students. “When that happened, we […]

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Brand PR News

Measure Social Media AnalyticsLike a Boss

Like a Boss: The Ultimate 📈 Social Media Analytics Guide #Talkwalker

Do you understand social media analytics? To some that might seem like a rhetorical question, but most social media marketers say measuring ROI is their top challenge. The struggle is real, but thanks to Talkwalker’s Social Media Analytics Guide we have some help. The just released guide helps brands get the most out of social media … [Read More...]

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SEO PR News

Lisa Buyer shares a big list of how to bring PR and SEO together forever.

Why Public Relations and SEO Go Together: Tips, Truths, Tools, and Faves

If you want to get the most out of public relations, there’s a thing or two (or 20, really) about SEO to consider. Did you know that search engines are the most trusted source for finding and validating news, according to the 2015 Edelman Trust Barometer? Translated: If your brand’s news isn’t showing up in Google search results, then … [Read More...]

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