If content is king, then public relations pros might hold the keys to the magic kingdom! Join Social PR Evangelist Lisa Buyer, PRNewswire’s Global Director Michael Pranikoff with Online Marketing Institute’s very own Megan Leap as moderator for a webinar guaranteed to to add some PR fuel to your content fire.
When: Wednesday, February 20, 2013, 2 PM EST
Where: Sign up here!
What: A lively and informative discussion covering topics including:
- Beyond the press release: What does it look like?
- How to bridge the gap between content marketing and PR
- PR Meet your new BFF: the company newsroom
- The state of visual and mobile PR content
Why: For both PR pros and marketers alike, the content phenomenon birthed by a converged media landscape is still in its infancy. And although the phrase “content marketing” doesn’t include PR, the connection between the two is undeniable.
Consider the fact that, at its core, public relations is focused on effective and positive audience engagement – the very same goal of a content marketing strategy. By incorporating PR tactics (not solely limited to press releases alone), organizations stand to reap significant gains; gains in the form of higher earned media coverage, expanded visibility for one’s content, improved influencer engagement and more.
Join us for this FREE webinar as we detail the ways in which organizations can power and enhance their content marketing strategies through the application of PR techniques.