We’re not tweeting our news in text anymore, especially since studies show Tweets with images get more Retweets, Favorites and Clicks!
Did you know your brain processes images 60,000 times quicker than text? Krista Neher, author of Visual Social Marketing for Dummies, brought this to my attention and it’s just another solid reason to use visuals to tell your story in the fast and furious world of social media.
Last week I hosted #SEOchat on Twitter and the subject was #SEO Mobile Matters. Rather than publish each question as text only, I created a visual image for each questions using the platform Canva.
Typically, on a Twitter Chat, the host or moderator has a list of questions that are asked throughout the hour. The questions can be directed to an expert guest and everyone following the hashtagged conversation can chime in with comments and questions. Depending on the number of audience members for the Twitter Chat, the stream moves quickly. Since the most important Tweets for a Twitter Chat are the ones coming from the host or guest, I wanted to find a way to really stand out in the stream! And so we did! See how in this SlideShare.
How Else Can You Incorporate Visuals In Twitter Messaging?
Use these 8 tips to boost your Tweets’ visibility in the news feed!
- Pin your Tweet to the top of your profile before your event or to highlight your news for the week! Select the three horizontal dots and pick “pin to your profile page” to highlight your news.
Here’s what it will look like when people visit your Twitter timeline.
- Promote your latest news in your Twitter cover image. Maybe it’s your conference’s trending hashtag or a product launch.
- Change your logo in your profile image to acknowledge a holiday or a cause. For example in October during breast cancer awareness month many brands will incorporate pink in their logo.
- Use Canva to create a variety of visuals to promote your most recent blog post and rotate them out using a platform like Buffer. Same story, different visual.
- Use Slideshare to curate a story of Tweets or Visuals as a How-To guide or tell a story in visuals that can easily be shared in Twitter.
- Want to stand out with a journalist? Be sure to favorite their stories and share them with your own visual image. What a way to stand out in the crowd! Imagine, you are helping get attention for their stories!
- Discover the creative side you never knew you had and start producing graphic artist-quality visuals with infogr.am and piktochart.
- Have an iPad? Check out the HaikuDeck app and watch your presentations become 10x better in a visual, social and mobile-friendly platform!
Visual Stats Worth Tweeting!
Add these stats into the mix and you can understand how your story can get bumped up in the newstream, further increasing your reach, visibility, exposure and branding.
Tweets with images received:
- 18% more clicks than those without
- 89% more favorites
- 150% more Retweets
When it comes to getting more media coverage… tweet this! 79% of journalists say that images increase the odds of a press release getting picked up (PWR New Media survey).
Liked this post? Learn more about using visuals in social media at the Pubcon Masters Group Social Media Track with Krista Neher, Jebez LeBret, and Lisa Buyer!