As 2015 is coming to an end, so does our time to reflect on some of the best stories of this year. From utilizing Twitter for PR matters to Snapchat stories, SEO tips and advice on how to utilize visuals for social PR, this year was all about getting down to mindful #business!
2015 was a big year in social media. In between updates about the Kardashians, to New Facebook Reactions, new Live Video Broadcasting tools like Periscope, Meerkat and Blab.im and the latest political candidates, Social PR got down to business and shared some helpful tips on how to excel in the world of social media. While 2015 was all about content and visuals, taking a #selfie of your food doesn’t quite cut it anymore. Based on of all our social PR blog posts this year, we narrowed down the top five stories that you liked best. These social PR trending topics will help you take your social media and public relations game to the next level.
1. 50 Shades of Twitter for PR
It’s definitely not 50 shades of grey! If your audience is on Twitter, then that’s where you and your brand need to be! Twitter, otherwise known as the “real-time news network,” offers people news and information in an instant. This year Twitter partnered with Google to get back to social search and show tweets in search results, this is HUGE when you think about the possibilities of publicly accessing social media posts. Twitter didn’t just partner with Google this year; they also added got the man who began it, Jack Dorsey as CEO, videos embedded into Tweets, RT’s to be used as a comment, updated profile to be more mobile, the new Moments, longer characters in direct messages (DM), and DMs with groups of up to 20 people!
2. #HigherEd and Snapchat: How @UF Tells Its Story on Snapchat
It’s no surprise that Snapchat is a social media star for the millennials. With updates like new lenses for a whole new way to see yourself-ie and getting even more mobile-friendly by making their snaps or stories easier to view via their new “Tap to View.” It seems like every other day there’s a new geotag identifying your location. Joining the other Highter Ed schools, The University of Florida created, “My Campus Story” where students can submit their Snapchat stories to be shared with the entire university. This will create a more personal and authentic relationship between students and their school. Snapchat is the newest trend in social media and has recently received millions of dollars in investment this past year it isn’t going away anytime soon.
3. Why Public Relations and SEO Go Together: Tips, Truths, Tools and Faves
PR and SEO sitting in the digital universe K-I-S-S-I-N-G. If you want to get the most out of public relations, there’s a thing or two (or 20, really) about SEO to consider. Outside of social media, it’s important that your brand shows up on Google and other search results. By ignoring the world of SEO influential journalists, bloggers, and especially your audience are all missing out! SEO is no longer a technical skill, it’s a PR must. Want to know more about the true benefits of how PR Pros can stand to benefit from SEO training and take a brand to the next level? This post tells you everything you need to know and more.
4. Pinterest for PR, Social, and SEO Karma
Pinterest isn’t just a place to find DIY projects anymore. With over 70 million users, Pinterest is now a place to drive traffic, boost sales and create a new marketplace for your audience. Those retailers who use Pinterest are now reporting that not only do a majority of sales come from the site, but Pinterest has also led to a huge increase in users that share their material around the web. Not sure Pinterest is for you? This article gives you all the stats about how Pinterest can help you and your brand get to the next level.
5. Visual PR’s Instagram and Pinterest for Business in 2015: Like it or Pin it?
Pinterest isn’t the only site that caught our eye. Owned by Facebook, Instagram is now one of the most popular photo sharing website for media users. Before you jump on the bandwagon of filters, square photos and hashtags, it’s important to make sure Instagram is the right outlet for your brand. Make sure your brand is visual, you have the resources to post often and if your audience is on Instagram they are ready to receive content from you on a daily basis.
So what’s the new swipe right for 2016? Live broadcasting and Emojis as the new Like? Stay tuned and check back for more social media and public relations news for the upcoming year.
Want more? Read Lisa Buyer’s Social PR Secrets!
Reported by: Ricky Cutler
Image Source: Canva