The Buyer Group Adds Search Engine Consulting to Mix

SEO and SEM Play Key Role with PR and Branding

South Florida, FL – Monday, October 16, 2006: Just Google it. Many businesses today are finding customers via search-based marketing with the likes of Google, Yahoo & MSN.

The Buyer Group, www.thebuyergroup.com a public relations and branding agency, announced today the addition of search engine strategy consulting, which includes search engine optimization (SEO) and search engine marketing (SEM) to its repertoire.

“The landscape of public relations and how businesses communicate with their markets has changed dramatically and continues to evolve with the growth of Internet communications,” said Lisa Buyer, President and CEO of The Buyer Group. “We help clients integrate these new marketing channels into their PR and branding campaigns to achieve impressive results. We’re finding that when PR, Branding & Search are effectively combined, the net result is far greater than the sum of the parts.”

“We receive qualified leads everyday as a direct result of our public relations and Internet marketing campaign,” said Southcoast Partners Developer Bill Morris who is renown for urban residential projects including Palmetto Place, 1350 Main and most recently, Worthing Place www.worthingplacefl.com. “This is a tough market for selling real estate and the quantifiable return on investment for our marketing dollars needs to be very focused, and it is.”

Besides real estate, The Buyer Group also helps clients in business, technology as well as the health and beauty industries best plan and implement public relations, branding and search initiatives.

Online influences

Editorial media coverage and online press release distribution influence natural search results. Paid Internet campaigns put clients more in control of the messaging and positioning, like print advertising.

“Controlling the message and maintaining the brand integrity has never been more critical to corporate communications,” said Buyer. “As part of a public relations and brand audit, we analyze and evaluate the need for integrating Internet marketing into the mix. Each client has a different set of criteria, so there is never one silver bullet.”

The right Internet strategy can mean more visibility in online publications, increased link popularity, additional search engine rankings for target keywords, and increased web traffic from the top search engines. “After all, what good is a positive mention in the press if people have difficulty finding your site afterwards?” noted Buyer.

Online bottom line

There is a significant exposure opportunity through Internet communications. Customers, prospects and the media are searching for company’s products and services on search engines, news search engines, news aggregators and blog web sites. Through effective Internet strategies, businesses can achieve a significant and measurable increase in brand visibility, web site traffic and sales.

About The Buyer Group

The Buyer Group leverages more than 15 years of public relations and branding expertise, talent and resources. Sparked by the desire to personify her distinct style and brand mindset, Lisa Buyer introduced her signature company. Before launching The Buyer Group, Buyer co-founded two other agencies, L&L Communications and the Moxie Group.

Resourceful, talented, energetic, intuitive, creative, hip, groundbreaking, spirited, strategic and fresh. That’s what you get at The Buyer Group. A powerhouse team dedicated to best position clients in the market place with positive press and best branding practices. Select clients include The St. Joe Company www.joe.com, Southcoast Partners, BodyLogicMD, SleekMedSpa, The Casey Group, MetropolitanMD, e-Builder.

For more information, visit www.thebuyergroup.com – 954-354-1411

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