Social PR Strategy: Law Firm Uses New Media To Broadcast PR

Oppenheim Law is a leading Florida-based law firm specializing in real estate, particularly foreclosure defense. In addition to being industry experts garnering a large amount of traditional media coverage, Oppenheim openly embraced social media from day one – recognizing the need for a thought leader-driven blog, a branded YouTube channel, and Twitter feed with industry and company news, for starters.

However, simply being active on social networks, while invaluable, wasn’t quite enough. Given the volatile Florida real estate climate, Oppenheim Law’s senior partner and co-founder Roy Oppenheim recognized a need to broadcast his advice to a wider audience. He devised a monthly informational seminar with the latest industry news and legal strategies, to be streamed live with question-and-answer opportunities at the end of each seminar.

The Buyer Group Social Network Days

The Buyer Group Social Network

The movie The Social Network brings to light the true impact of social media. It’s true, you can’t make 500 million friends without making a few enemies. Now the social fabric of business, friends and family is forever changed. So, thank you Mark Zuckerberg (and all the people who did not get due credit) for […]

@LisaBuyer Tweets from Search Engine Strategies #SESSF

How social is your website? The question of Tuesday’s SES Express Site Clinic where CEOs, CMOs and marketing pros put their Websites to the social media test. Here is a sneak peek of Lisa Buyer and colleague UK-based Tracy Falke giving social media “personality check” ups at SES San Francisco. Learn from these companies as […]

ShopToEarth Social Circles Grow with Social Media What’s Next?

By Lisa Buyer @lisabuyer on Twitter Watching the ShopToEarth social circles grow online over the past few years is exciting and rewarding. It’s hard to believe many of ShopToEarth’s social media networks were launched less than 18 months ago, and now it seems a daily routine for us to wake up and check-in on Facebook, […]