Social News Releases Capture 77% More Views

TBG Client Roy Oppenheim using video included in an interactive press release

Traditional press releases aren’t dying… They’re extinct. The key {word} is video. The goal is visibility. Multimedia press releases that take advantage of photos, videos, audio, social media interaction and content rich links run laps around their stone age counterparts, generating 77% more views than plain text, according to a study by PR Newswire. Helping […]

Tweeting for Social PR: Ten Tips

Tweeting for PR

Time Magazine predicted that Twitter would permanently change business, and it has! While there’s no doubt that Twitter has changed the way individuals and companies communicate, what are tweeting super star brands like Starbucks and Southwest Airlines doing that works so well? Top 10 Twitter Tips for PR 1. Spread the news in tweets and […]

Social PR: A Royal Example of Optimizing an Event Via Social Media

Social PR Fairytale

Apparently you can teach an old dog new tricks. The notoriously traditional British Monarchy jumped on the Social PR bandwagon just in time for the wedding of the century, boasting a streaming YouTube channel (complete with highlights for those who prefer their fairy tales in digest form such as myself),  Twitter handle and Flickr feed. […]

Blending Social Media, Search and PR at #SESNY 2011 with @LisaBuyer

SES New York will take place March 21 - 25, 2011!

Next week more than 5,000 marketers, search engine optimization professionals and social media gurus will invade The Big Apple for SES New York, the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Leading the charge for integrating social media and search into the public relations fold, Lisa Buyer, President […]