#SMX West and Lisa Buyer Share How Facebook, Twitter and #LI Paid Works

Facebook likes

Paying to play? It’s against my public relations religion. That’s what Lisa Buyer would say five years ago if asked if she would be advocating the integration of paid advertising to amplify social media, public relations news and brand content. But today the lines of paid, earned and owned are blurred by the alluring potential […]

Smoking SEO, Brewing Social, Liking Local at SMX Advanced Day Two

Searching in Seattle at #SMX Advanced

In case you missed the #SMX social signals from yesterday, check out my guest blog post Yes Virginia, Tweeting is SEO on Bruce Clay’s blog. Today is sure to deliver some Seattle SEO brew. The social signals from networks like Facebook and Twitter have search marketers smoking the Likes and drinking the Tweets. Today’s line […]

Lisa Buyer’s Seattle #SMX Advanced Day One

Starbucks Headquarters for #SMX Advanced!

Greetings from Seattle, home to Starbucks and SMX Advanced. I am happy to be reporting from the cult-coffee city of Seattle for SMX Advanced, touted the search marketing conference designed exclusively for experienced Internet marketers. Mixing with those who are fluent in search engine marketing, I am here to capture the PR angle and learn […]

Lisa Buyer to Speak at 2011 Online Newsroom Summit

Lisa Buyer to Speak at 2011 Online Newsroom Summit

Online PR Expert Lisa Buyer is slated to speak at the 2011 Online Newsroom Summit on September 21, from 9 a.m. to 5 p.m. The virtual conference will be the first of its kind, focused specifically on online newsrooms, social media and digital communications. Buyer is in good company, joining representatives from Ford Motor Company, […]