Insider Social PR Secrets and Marketing Love Shared at #PubCon

PubCon_LisaBuyer_New_Orleans

There was no shortage of online marketing, public relations and social media thought leaders at PubCon New Orleans this week. The Big Easy was the digital hotbed where the industry’s top talent huddled IRL for search and social sharing. Sessions, panels, keynotes covered topics on the art and science of using Facebook, Twitter, Pinterest, Google, […]

Lisa Buyer Joins aimClear for Facebook Marketing Intensive at #SMX Advanced

Lisa Buyer Joins aimClear for Facebook Marketing Intensive at #SMX Advanced

#SMX Advanced continues for those who dare for more with aimClear’s signature Facebook Marketing Intensive, starting at 8:30 am PDT today at the Bell Harbor International Conference Center. Live-blogging wonder Lauren Litwinka (@beebow) gives a deep look at the agenda for the full-day training session on the aimClear blog. For my part, I’ll be describing […]

Lisa Buyer’s Seattle #SMX Advanced Day One

Starbucks Headquarters for #SMX Advanced!

Greetings from Seattle, home to Starbucks and SMX Advanced. I am happy to be reporting from the cult-coffee city of Seattle for SMX Advanced, touted the search marketing conference designed exclusively for experienced Internet marketers. Mixing with those who are fluent in search engine marketing, I am here to capture the PR angle and learn […]

The Power of Word of Mouth Marketing: Social Media Heaven or Hell?

Social PR Scoop: Krispy Kreme and Word of Mouth Marketing

Getting your customer to tell their friends how amazing you are. That’s one definition of word of mouth marketing, says Andy Sernovitz, better known as the Word of Marketing Guy. But what is Word of Mouth Marketing really? Social PR Scoops covered a recent workshop hosted by Sernovitz and we liked the application to social […]