[Recap] Spinning Publicity Through Social Media in 2014 @PRSA Webinar

#SocialPR is no longer a luxury or an experiment for brands and public relations practitioners, according to PR experts Lisa Buyer and Steve Momorella. Lisa, the owner of The Buyer Group and the author behind the new book Social PR Secrets and Steve, the owner/founder of TekGroup shared their secrets during a webinar with other […]

50 Shades of Content Marketing for Online PR

Online public relations has come a long way, baby. The frustrated publicist of yesterday was under tight control by the journalist, the editor, the reporter – the publicity gatekeepers! Pitching  a press release (ok sometime even begging and pleading)  for an interview was just par for the course. A typical day in the life of […]

2012 Online Newsroom Survey Says: Journalists Expect it

What’s in? Online newsrooms. Call it the new ‘black’, the must have Social PR communications tool that today’s journalists expect and publicists -turned -content- marketers need. TEKGROUP International officially released the results of a national survey today highlighting the importance of creating a content rich and up-to-date online newsroom, known as the centralized hub of […]