Party on! Learn About Event Planning with Social Media via @Marketo

Event Planning with Social Media

Combining your event planning with social media efforts can help your event reach its target audience and make year-round promotion a breeze. Sometimes people are willing to travel across the country for events, so traditional and local marketing efforts like advertising on billboards and newspapers won’t reach your potential audience.  Enter social networking. When used […]

#SMX West and Lisa Buyer Share How Facebook, Twitter and #LI Paid Works

Facebook likes

Paying to play? It’s against my public relations religion. That’s what Lisa Buyer would say five years ago if asked if she would be advocating the integration of paid advertising to amplify social media, public relations news and brand content. But today the lines of paid, earned and owned are blurred by the alluring potential […]

Google+ Hangout: Optimizing Your Website for Social Media, PR & Search, #SESSF Coverage

Google Hangout with Lisa Buyer and Rebecca Murtagh

Did you know that many of your website visitors are so obsessed with their mobile devices that they answer calls, check Facebook, send texts and read emails during sex?It’s true, read the study. You better believe they are also social surfing, searching, shopping and reading the news from a mobile device. Those same people are visiting […]

#SEMPOchat + Lisa Buyer Google Hangout: Social and Visual PR Super Powers

Magnetic Content: Super Powers by Lisa Buyer

Let’s get visual! Join SEMPO’s Monthly Google Hangout and expert guest Lisa Buyer as she shares her latest Social PR Secrets with online marketers. The one hour session is designed to offer strategies and takeaways for brands  looking to gain publicity using social media and visuals. Standing out in the social media newsfeed is critical […]