Social Media Holiday 2015 Checklist: Audience Personas, Creative Visuals, Authority Writers, Social Advertising and more

2015 socialpr checklist

Feeling like the Grinch stole your social media reach? Most public relations pros, marketers and brands agree that social media has redefined how we reach and grow audiences. As we transition into 2015, the good old checklists are starting to make their way into newsfeeds, as we begin the journey of reflecting, refreshing, renewing and […]

Hot and Not for Social Media Management with Sarah Evans

Sarah Evans Social Media Management

Hold on to your laptops everyone, Digital Correspondent Sarah Evans shared some of her favorite social media management secrets. Whether you are just starting out in the social media world, or are a social-savvy professional, these tricks and tips will only help you improve on your social media game.   4 Steps To Become A […]

Your Social Business Wake Up Call: The New Rules of Sales and Service by David Meerman Scott

the new rules of sales and service

The New Rules of Sales and Service by David Meerman Scott is a business wake-up call with one warning: don’t hit the snooze button after you read it. It’s not like one of those annoying ringtones where you want to smash the alarm clock or hang up on the automated sales call. Scott sounds off […]

Do’s and Don’ts of Newsjacking from David Meerman Scott

David Meerman Scott Social Media Management Do's and Don'ts

Similar to the first men on the moon, David Meerman Scott will go down in social media history. I interviewed Scott for my Social Media Management class at the University of Florida about his evolution into real-time communications. It was here that Scott discussed why social media is important, examples of how it’s evolved from […]