Peg Fitzpatrick Talks Social Media Strategy Tips #SMM

peg fitzpatrick talks social media strategy

Peg Fitzpatrick is the co-author of The Art of Social Media and a social media strategist for brands like Canva, Google, and Audi. Here is her interview with Lisa Buyer: Social Media: A Fast-Paced World Fitzpatrick made note that social media trends are everchanging. While Google Hangouts and Blab were the “it” platforms a hot […]

PR Slam Dunk: Social Media Tips via @GuyKawasaki and @PegFitzpatrick #ArtofSocialMedia

Picture Perfect! Lisa Buyer Meets up with Guy Kawasaki and Peg Fitzpatrick about The Art of Social Media 2015.

  There are social media tips and there are social media POWER tips. Together, social media celebrities Guy Kawasaki and Peg Fitzpatrick have over 2 million followers on Twitter alone. So, it’s amazing that we stole both of these social media mavens away from their busy schedules to hear more about their most recent book, […]

Do’s and Don’ts of Newsjacking from David Meerman Scott

David Meerman Scott Social Media Management Do's and Don'ts

Similar to the first men on the moon, David Meerman Scott will go down in social media history. I interviewed Scott for my Social Media Management class at the University of Florida about his evolution into real-time communications. It was here that Scott discussed why social media is important, examples of how it’s evolved from […]

Search Engine Strategies Close up – News Search SEO

By Lisa Buyer The best cocktail for marketing these days is public relations mixed with online media – the more social, the better. The 2008 Search Engine Strategies conference in San Jose, CA saw online PR industry heavy hitters come together to discuss the SEO “state of the union.” Lisa Buyer, PR/SEO expert and CEO […]