SocialPR Scoops – Break through the social media clutter. My blog, re-invented with a new name and new look, is full of relevant content on how Social Media and SEO influence PR. Subscribe, it’s worth it. Searching in Seattle @SMX Advanced June 7th-9th – New kid on the SMX block! I’ll be guest blogging for [...]
“Check in” to my Social PR Summer
Filed Under: Branding, ClickZ Academy, Interactive Public Relations, LinkedIn, pubcon, Search Engine Strategies SES, Search Engine Watch, SMX West, Social PR Tagged With: #SMX, ClickZ, ClickZ Academy, Lisa Buyer, search engine strategies, Search Engine Strategies Toronto, Search Engine Watch, SES, SES Toronto, Sewatch, social PR, The Buyer Group
How To Use Social Media in a Public Relations Campaign – Lisa Buyer Interview @ SES Toronto 2010
Filed Under: Search Engine Strategies SES Tagged With: Lisa Buyer, Marketing, PR, Public Relations, search engine strategies, SES Toronto, Social Media, Social Media Tools, The Buyer Group
Social News Optimization with Lisa Buyer and Guillaume Bouchard at SES Toronto 2010

Social News Optimization is one of the newest trends in interactive public relations, where creative and compelling content is submitted to social media sites to help generate brand awareness and natural links to help a webmaster’s SEO. Lisa Buyer, president and CEO of The Buyer Group, interviewed Guillaume Bouchard, CEO of NVI Solutions on the [...]
Filed Under: Search Engine Strategies SES Tagged With: Communications Strategies, Guillaume Bouchard, Interactive Public Relations, Lisa Buyer, SEO, SES Toronto, SNO, Social Media, Social News Optimization, The Buyer Group
SES Toronto: Lisa Buyer Moderates News Search and Social Media
The power of news search is growing by the minute as public relations and marketing professionals find new ways to optimize content and drive targeted traffic online. Lisa Buyer, president and CEO of The Buyer Group, is kicking off SES Toronto tomorrow, moderating the panel Successfully Integrating Search & Social Media. Check out the interview [...]
Filed Under: Interactive Public Relations, Public Relations, search engine strategies, Search Engine Strategies SES, SEO/SEM, Social Media, The Buyer Group News Tagged With: #journchat, #SESToronto, Lisa Buyer, News Search, Pitch Engine, press release, Public Relations, SES Toronto, Social Media, The Buyer Group, Twitter, Web Pro News




