“Check in” to my Social PR Summer

SocialPR Scoops – Break through the social media clutter. My blog, re-invented with a new name and new look, is full of relevant content on how Social Media and SEO influence PR. Subscribe, it’s worth it. Searching in Seattle @SMX Advanced June 7th-9th – New kid on the SMX block! I’ll be guest blogging for […]

How To Use Social Media in a Public Relations Campaign – Lisa Buyer Interview @ SES Toronto 2010

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Social media is like the wings of public relations.

Social News Optimization with Lisa Buyer and Guillaume Bouchard at SES Toronto 2010

Lisa Buyer SES Toronto

Social News Optimization is one of the newest trends in interactive public relations, where creative and compelling content is submitted to social media sites to help generate brand awareness and natural links to help a webmaster’s SEO. Lisa Buyer, president and CEO of The Buyer Group, interviewed Guillaume Bouchard, CEO of NVI Solutions on the […]

SES Toronto: Lisa Buyer Moderates News Search and Social Media

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The power of news search is growing by the minute as public relations and marketing professionals find new ways to optimize content and drive targeted traffic online. Lisa Buyer, president and CEO of The Buyer Group, is kicking off SES Toronto tomorrow, moderating the panel Successfully Integrating Search & Social Media. Check out the interview […]