Public Relations Frenemy? Avoid the Dark Side of SEO with Joe Laratro

social darkside

Is SEO really PR’s frenemy? SEO Expert Joe Laratro warns brands to be aware of SEO terrorism and the dark side of SEO. Let’s face it: crushing your positive search results and bashing your online reputation can be an online public relations disaster.  SEO can be the BFF of public relations today, but throw in […]

Lisa Buyer’s Seattle #SMX Advanced Day One

Starbucks Headquarters for #SMX Advanced!

Greetings from Seattle, home to Starbucks and SMX Advanced. I am happy to be reporting from the cult-coffee city of Seattle for SMX Advanced, touted the search marketing conference designed exclusively for experienced Internet marketers. Mixing with those who are fluent in search engine marketing, I am here to capture the PR angle and learn […]

SURVEY Says: iPads Deliver PR News, Search and Social

South Florida Attorney and Legal Blogger Roy Oppenheim on his iPad

Optimizing for the iPad is here; as searching for news and checking social networks become popular pastimes for tablet users. Search Engine Watch recently reported on the hyper growth of the iPad via AdMob. Google’s mobile ad business conducted a survey to determine how owners of tablets such as the cult-like iPad are spending time […]

Ask the SEO Pro: Joe Laratro Shares Five Tips on Local Search Marketing

Google Places

Who is Joe Laratro? A recognized leader in the search engine marketing industry with over ten years of experience: top PubCon speaker, South Florida Top 40 Under 40 honoree, and among the first 100 Google AdWords Certification recipients worldwide. Lisa Buyer was able to catch a few minutes with him where he shared with her […]