Why Public Relations and SEO Go Together: Tips, Truths, Tools, and Faves

Lisa Buyer shares a big list of how to bring PR and SEO together forever.

If you want to get the most out of public relations, there’s a thing or two (or 20, really) about SEO to consider. Did you know that search engines are the most trusted source for finding and validating news, according to the 2015 Edelman Trust Barometer? Translated: If your brand’s news isn’t showing up in Google […]