An effective online public relations strategy is one that is constantly evolving. Once considered peripheral tools, both social media and online search have proven to be essential for many on the forefront of today’s digital media efforts. Faves on the 2013 Social PR Menu: Engage the Media With Credible Content Effective Social Media News Must [...]
Optimizing for the iPad is here; as searching for news and checking social networks become popular pastimes for tablet users. Search Engine Watch recently reported on the hyper growth of the iPad via AdMob. Google’s mobile ad business conducted a survey to determine how owners of tablets such as the cult-like iPad are spending time [...]
Oppenheim Law is a leading Florida-based law firm specializing in real estate, particularly foreclosure defense. In addition to being industry experts garnering a large amount of traditional media coverage, Oppenheim openly embraced social media from day one – recognizing the need for a thought leader-driven blog, a branded YouTube channel, and Twitter feed with industry and company news, for starters.
However, simply being active on social networks, while invaluable, wasn’t quite enough. Given the volatile Florida real estate climate, Oppenheim Law’s senior partner and co-founder Roy Oppenheim recognized a need to broadcast his advice to a wider audience. He devised a monthly informational seminar with the latest industry news and legal strategies, to be streamed live with question-and-answer opportunities at the end of each seminar.
As The Buyer Group CEO Lisa Buyer put it last week on Twitter, “The best high for #PR peeps is when client is interviewed by the media.” The Buyer Group Client Oppenheim Law is in the news again, contributing to a report from CBS 4 that the State of Florida is now number two nationally [...]