Social News Releases Capture 77% More Views

TBG Client Roy Oppenheim using video included in an interactive press release

Traditional press releases aren’t dying… They’re extinct. The key {word} is video. The goal is visibility. Multimedia press releases that take advantage of photos, videos, audio, social media interaction and content rich links run laps around their stone age counterparts, generating 77% more views than plain text, according to a study by PR Newswire. Helping […]

SES Toronto: Lisa Buyer Moderates News Search and Social Media

The power of news search is growing by the minute as public relations and marketing professionals find new ways to optimize content and drive targeted traffic online. Lisa Buyer, president and CEO of The Buyer Group, is kicking off SES Toronto tomorrow, moderating the panel Successfully Integrating Search & Social Media. Check out the interview […]