Blogging #PR Secrets Tips, Stats, Styles and Platforms via @clickz

Mornings are made for blog posts! After attending Interactivity Digital, I wrote this article for Clickz  “Blogging PR Secrets and Style Guides – What’s In and Out”  by Victoria Edwards, one of my favorite sessions. What did I love about this “how to”  blogging session? Ready, set, go take aways that are easy to implement […]

Public Relations Frenemy? Avoid the Dark Side of SEO with Joe Laratro

Is SEO really PR’s frenemy? SEO Expert Joe Laratro warns brands to be aware of SEO terrorism and the dark side of SEO. Let’s face it: crushing your positive search results and bashing your online reputation can be an online public relations disaster.  SEO can be the BFF of public relations today, but throw in […]

Tracky Hosts First Virtual #Hackathon for #SEO, Marketing, PR and Journalism Pros #CommHacks

Have you made your Social PR or SEO life easier with a #workhack? Sarah Evans and Tracky want to know and the result….get published in an e-book, win an iPad mini or some other cool perk. Maybe you figured out a way to mobilize your team of writers stringing together a few pieces of technology. […]

The Power of Word of Mouth Marketing: Social Media Heaven or Hell?

Social PR Scoop: Krispy Kreme and Word of Mouth Marketing

Getting your customer to tell their friends how amazing you are. That’s one definition of word of mouth marketing, says Andy Sernovitz, better known as the Word of Marketing Guy. But what is Word of Mouth Marketing really? Social PR Scoops covered a recent workshop hosted by Sernovitz and we liked the application to social […]