NASA’s Social PR Secrets Revealed by David Meerman Scott and Richard Jurek

SocialPRSecret Marketing the Moon Press Kit

Marketing the Moon: it’s a time-capsule of NASA’s PR and marketing history, it’s a visually-addicting coffee table book, it’s a fascinating brand journalism case study. Marketing the Moon is best-selling author David Meerman Scott’s latest public relations odyssey co-authored with Richard Jurek. The book, only available in its coffee-table print format,  tells the greatest story […]

Google+ Hangout: Optimizing Your Website for Social Media, PR & Search, #SESSF Coverage

Google Hangout with Lisa Buyer and Rebecca Murtagh

Did you know that many of your website visitors are so obsessed with their mobile devices that they answer calls, check Facebook, send texts and read emails during sex?It’s true, read the study. You better believe they are also social surfing, searching, shopping and reading the news from a mobile device. Those same people are visiting […]

Blogging #PR Secrets Tips, Stats, Styles and Platforms via @clickz

BloggingPRSecrets

Mornings are made for blog posts! After attending Interactivity Digital, I wrote this article for Clickz  “Blogging PR Secrets and Style Guides – What’s In and Out”  by Victoria Edwards, one of my favorite sessions. What did I love about this “how to”  blogging session? Ready, set, go take aways that are easy to implement […]

Public Relations Frenemy? Avoid the Dark Side of SEO with Joe Laratro

social darkside

Is SEO really PR’s frenemy? SEO Expert Joe Laratro warns brands to be aware of SEO terrorism and the dark side of SEO. Let’s face it: crushing your positive search results and bashing your online reputation can be an online public relations disaster.  SEO can be the BFF of public relations today, but throw in […]