Survey Says: Journalists Depend on Social Media for Story Research

The Buyer Group is not surprised, journalists use social media but still need the PR agency.  A national survey recently found an overwhelming majority of journalists now depend on social media sources when researching their stories. The research says 89% of reporters and editors surveyed turn to blogs for story research, 65% to social media […]

The Buyer Group Welcomes Industry Experts to Interactive PR Team

More than just a press release, online PR and branding agency programs offer investor relations, social media, search engine strategies, journalism, and digital media talent Delray Beach, FL – July 31, 2009 – What assets should a business look for when hiring an online PR agency? Talent, credentials, resources and results, says Lisa Buyer, PR […]

Duplicate Content a “No Go” for SEO and Online PR

One of the latest challenges in the SEO and online PR world is the issue of duplicate content.  One of the latest challenges in the SEO and online PR world is the issue of duplicate content. While it may be mildly annoying for you to read the same sentence twice, duplicate content is a major […]

Social Media, CEOs and Search Results

Demonstrating the explosive growth of social media sites, USA Today may have become the world’s first major news outlet to write a story entirely from interviews on Twitter, the Web’s newest hotspot. According to a social media webinar presented by SEMPO (Search Engine Marketing Professional Organization), more than 14% of CEOs are now actively tweeting.  […]