This is the first part of a two-part post dedicated to the Twitter hashtag. Part one will cover a basic history and different uses of the hashtag; part two will discuss how to follow conversations via hashtag and uses in Social PR. The hashtag (#) was invented organically by Twitter users as a way to […]
Since the start of 2011, Quora has seemingly inexplicably exploded onto the online PR scene. What is this social network, how can it be used for online public relations, and is it worth investing time in? What is Quora? For those who missed the memo, Quora is a question-and-answer network initially popular with social media […]
Oppenheim Law is a leading Florida-based law firm specializing in real estate, particularly foreclosure defense. In addition to being industry experts garnering a large amount of traditional media coverage, Oppenheim openly embraced social media from day one – recognizing the need for a thought leader-driven blog, a branded YouTube channel, and Twitter feed with industry and company news, for starters.
However, simply being active on social networks, while invaluable, wasn’t quite enough. Given the volatile Florida real estate climate, Oppenheim Law’s senior partner and co-founder Roy Oppenheim recognized a need to broadcast his advice to a wider audience. He devised a monthly informational seminar with the latest industry news and legal strategies, to be streamed live with question-and-answer opportunities at the end of each seminar.
Business looking to improve their online reputation are integrating social networks such as Foursquare into their PR strategy. With minimal set-up and initial investment; there are many Foursquare tactics that can work in your favor. For example, your business can set up a ‘Mayor Special’ to reward the person who visits your business the most. […]