The Power of Word of Mouth Marketing: Social Media Heaven or Hell?

Social PR Scoop: Krispy Kreme and Word of Mouth Marketing

Getting your customer to tell their friends how amazing you are. That’s one definition of word of mouth marketing, says Andy Sernovitz, better known as the Word of Marketing Guy. But what is Word of Mouth Marketing really? Social PR Scoops covered a recent workshop hosted by Sernovitz and we liked the application to social […]

7 Ways to Skype for PR: Media Interviews, Video Chat and More

7 Ways to Skype for PR

Online PR says: Dear Journalist, Just Skype me. A press conference via a live video feed on Skype. How Social PR – savvy is that?  Today’s big news marks Microsoft’s announcement to buy Skype for a cool $8.5 billion. Talk about engaging, collaborating, interacting and video? Online PR has a new tool in its arsenal […]

SURVEY Says: iPads Deliver PR News, Search and Social

South Florida Attorney and Legal Blogger Roy Oppenheim on his iPad

Optimizing for the iPad is here; as searching for news and checking social networks become popular pastimes for tablet users. Search Engine Watch recently reported on the hyper growth of the iPad via AdMob. Google’s mobile ad business conducted a survey to determine how owners of tablets such as the cult-like iPad are spending time […]

Twitter Hashtags for Social #PR

twitter hashtags

This is part two of the aforementioned two-part post dedicated to the Twitter hashtag. If you missed part one, you can catch up here. There are two sides of this: following hashtags and tweeting hashtags. Personally, I tend to follow tweets tagged with #socialmedia and #pr. This allows me to receive up-to-the-minute news (and non-news) […]