
Getting your customer to tell their friends how amazing you are. That’s one definition of word of mouth marketing, says Andy Sernovitz, better known as the Word of Marketing Guy. But what is Word of Mouth Marketing really? Social PR Scoops covered a recent workshop hosted by Sernovitz and we liked the application to social [...]







Twitter Hashtags for Social #PR
This is part two of the aforementioned two-part post dedicated to the Twitter hashtag. If you missed part one, you can catch up here. There are two sides of this: following hashtags and tweeting hashtags. Personally, I tend to follow tweets tagged with #socialmedia and #pr. This allows me to receive up-to-the-minute news (and non-news) [...]