12 Tips for PR Targeting and Marketing to Women

If women do 70% of all shopping, wouldn't it make sense to make sure you're targeting women effectively?

  The Buyer Group CEO Lisa Buyer subscribes to award-winning copywriter and branding consultant Stuart Dornfield’s email gems of wisdom. Stuart’s latest email is especially invaluable to those in the Social PR mix, so we wanted to share: 34% of women match their bras to their panties, says Freshpair.com. Only 15% of moms order ethnic/exotic […]