Cracking the #LinkedIn Profile Code

LinkedIn PR Secrets

“What’s LinkedIn?” That is a question asked by many college students, including my summer intern. Gasp! As a matter of fact, I surveyed 150 students in my social media management class at the University of Florida and only 52% of junior and senior college students surveyed actually had an active LinkedIn profile, while 95% had […]

Interview: @LisaBuyer and @LuluGrimm Share #SocialPRSecrets

Lisa Grimm and Lisa Buyer at Zenith

Tools, TV Shows and Twitter Time. They share the same name and the same likes; Lisa Buyer and Lisa Grimm also shared the same stage three years in a row at the Zenith Social Media Conference for their session Breaking Bad with Twitter in 2014.   The two Lisa’s had all the answers to these […]

15 Breaking Bad Social Media Takeaways on Twitter and More #Zenith2014

breaking bad with lb and lg

Where can you find the best social media takeaways on Twitter? Oh the places you can go! Customer service, branding, media relations, public relations, community management and Duluth, Minnesota! Yes Duluth, Minnesota… more than just a cold-sounding place, it’s actually a hotspot for up and coming social media superstars,  likeable talent and socialicious people. It’s […]

[Research] Questions to Ask Digital Talent and Social PR Agencies in 2014

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Does your digital marketing talent have a clue? Publicists and public relations agencies are playing serious catch up to the social media and SEO world while businesses are recognizing the serious need to focus on digital, mobile, social and search. But since everyone is claiming to be an expert, the chips are falling and failing to […]