Insider Social PR Secrets and Marketing Love Shared at #PubCon

PubCon_LisaBuyer_New_Orleans

There was no shortage of online marketing, public relations and social media thought leaders at PubCon New Orleans this week. The Big Easy was the digital hotbed where the industry’s top talent huddled IRL for search and social sharing. Sessions, panels, keynotes covered topics on the art and science of using Facebook, Twitter, Pinterest, Google, [...]

Mobile PR Audit Tips: 4 Examples of How Mobile Impacts Your Brand

Mobile Public Relations Audit by Lisa Buyer

You may have heard of an SEO audit, or worse yet – an IRS audit, but what about a Mobile PR audit? It’s the analysis of how your brand is using, abusing or ignoring the mobile PR opportunity. You might think mobile is not part of the PR responsibility or scope of services. Think again, [...]

How to Stay #PR Skinny on the SEO Diet by @jlaratro

Joe Laratro Published the SEO Diet at PubCon Las Vegas

If you’re in the public relations industry and feel out of SEO shape, the SEO Diet might be just what you need to get fit. What does ‘PR fit’ look like: Influencing traffic Optimizing PR content Gaining  more visibility Search marketing expert Joe Laratro published the slide deck version of his new book ‘The SEO [...]

Ask the SEO Pro: Joe Laratro Shares Five Tips on Local Search Marketing

Google Places

Who is Joe Laratro? A recognized leader in the search engine marketing industry with over ten years of experience: top PubCon speaker, South Florida Top 40 Under 40 honoree, and among the first 100 Google AdWords Certification recipients worldwide. Lisa Buyer was able to catch a few minutes with him where he shared with her [...]