Search and the City: Lisa Buyer Returns as SES NY Speaker

Online PR Presentation on Blogs, Social Media & Google News Search Results Deerfield Beach, FL – March 24, 2009 – How fast does news travel on Google News? “In a New York minute,” says Lisa Buyer, president and CEO of leading interactive PR agency The Buyer Group and guest speaker at Search Engine Strategies (SES) […]

Florida Interactive PR Agency Introduces SEO/PR Audits

Deerfield Beach, FL – July 21, 2008 – The Buyer Group asks: What does online PR mean to a business? Answer? More than just an optimized press release. Can Google index your site? Is your online news optimized for today’s journalists and bloggers?  Does your Web site have good and useful content that is relevant […]

Bad PR 101: Real Estate Developer No Answer

By Lisa Buyer The best way to foster a bad reputation is avoid confrontation, give no explanation and…oh… let’s not forget don’t pay your bills. A good example of this is a story covered in a Virginia daily newspaper about the“prominent” real estate developer, Sandler at Greater Marathon Bay, LLC who hired The Buyer Group […]

Constant Contact Helps Make Email Marketing Successful with Online PR

By Sarah Van Elzen The thought of branding and formatting a creative HTML email or electronic newsletter with links and graphics can be overwhelming. However, knowing the importance of frequent, branded email communication kept me front row at the latest Constant Contact seminar. After all, direct mail is becoming a thing of the past. As […]