The Power of Word of Mouth Marketing: Social Media Heaven or Hell?

Social PR Scoop: Krispy Kreme and Word of Mouth Marketing

Getting your customer to tell their friends how amazing you are. That’s one definition of word of mouth marketing, says Andy Sernovitz, better known as the Word of Marketing Guy. But what is Word of Mouth Marketing really? Social PR Scoops covered a recent workshop hosted by Sernovitz and we liked the application to social […]

Tweeting for Social PR: Ten Tips

Tweeting for PR

Time Magazine predicted that Twitter would permanently change business, and it has! While there’s no doubt that Twitter has changed the way individuals and companies communicate, what are tweeting super star brands like Starbucks and Southwest Airlines doing that works so well? Top 10 Twitter Tips for PR 1. Spread the news in tweets and […]

#PR #Twitter and the Art of the Hashtag

twitter hashtags

This is the first part of a two-part post dedicated to the Twitter hashtag. Part one will cover a basic history and different uses of the hashtag; part two will discuss how to follow conversations via hashtag and uses in Social PR. The hashtag (#) was invented organically by Twitter users as a way to […]

Check-in to Foursquare for Online PR

Foursquare Check-in  button

Business looking to improve their online reputation are integrating social networks such as Foursquare into their PR strategy. With minimal set-up and initial investment; there are many Foursquare tactics that can work in your favor. For example, your business can set up a ‘Mayor Special’ to reward the person who visits your business the most. […]