Social PR: A Royal Example of Optimizing an Event Via Social Media

Social PR Fairytale

Apparently you can teach an old dog new tricks. The notoriously traditional British Monarchy jumped on the Social PR bandwagon just in time for the wedding of the century, boasting a streaming YouTube channel (complete with highlights for those who prefer their fairy tales in digest form such as myself),  Twitter handle and Flickr feed. […]

Women and Facebook: The Good, the Bad and the Chatty

Looks like women have ‘frenemies’ on Facebook, as in life. A study released by daily deals company Eversave (and chronicled by Mashable) reveals startling data about women’s attitudes toward their Facebook friends. A surprising 84 percent of women surveyed admitted to being annoyed by their Facebook friends at one time or another. Prior to the […]

Blending Social Media, Search and PR at #SESNY 2011 with @LisaBuyer

SES New York will take place March 21 - 25, 2011!

Next week more than 5,000 marketers, search engine optimization professionals and social media gurus will invade The Big Apple for SES New York, the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Leading the charge for integrating social media and search into the public relations fold, Lisa Buyer, President […]

Social PR Takes Off: Enter Google Social Search

Taking your Social PR tweets and posts into search is nothing new, it just got better! Google recently announced the upgrade of  Social Search, which takes into account social signals to improve and personalize search results. Social Search has been on the scene since 2009, but now Google plans on taking it to the next […]