SURVEY Says: iPads Deliver PR News, Search and Social

South Florida Attorney and Legal Blogger Roy Oppenheim on his iPad

South Florida Attorney and Legal Blogger Roy Oppenheim on his iPad

Optimizing for the iPad is here; as searching for news and checking social networks become popular pastimes for tablet users.

Search Engine Watch recently reported on the hyper growth of the iPad via AdMob. Google’s mobile ad business conducted a survey to determine how owners of tablets such as the cult-like iPad are spending time on their devices. While playing games came out on top, not far behind was searching for info, reading the news and accessing a social network such as Facebook.

Surprisingly, tablet time edged out ahead of reading magazines or newspapers, listening to the radio, using their laptop or smartphone and watching TV. Search Engine Watch has published a graphic of the survey’s findings:

Search Engine Watch Infographic

Tablet sales are expected to reach 24.1 million this year. While the iPad is by far the most popular tablet to date, Motorola and Archos both recently released tablets running Google’s Android OS. This news represents a huge shift for marketers: not only is search is the second most popular tablet activity, owners are paying less attention to traditional media by the day.

Looking to integrate an iPad strategy into the social PR mix? DM @lisabuyer on Twitter for more info!

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