Social PR Takes Off: Enter Google Social Search


Taking your Social PR tweets and posts into search is nothing new, it just got better! Google recently announced the upgrade of  Social Search, which takes into account social signals to improve and personalize search results.
Social Search has been on the scene since 2009, but now Google plans on taking it to the next level—enabling the searcher (that’s you!) to get even more information from friends that matter most  to you, whether they’re publishing on YouTube, Flickr or their own blog or website.

How does it work?
People are becoming more social and so is their search.  Google takes social signals, like whether you’ve publicly shared or liked a link on a social network one of the criteria it uses to rank results.

3 Tips on Leveraging Social Search with PR

  1. Create keyword rich tweets, posts and videos
  2. Tie in trends, events and newsworthy items in to your social media communications
  3. Listen and follow the conversation

Try it for personal, then apply it to business. All you need is a Google Account and you can get ideas for vacations, what kind of car to buy, to which phone is better iPhone or Android all from people you know in your search results. One catch: Facebook is the only social network mysteriously missing from the Google mix.

Comments

  1. Social search is definitely “one to watch”, though I’d prefer it if we had more control. It’s rather too black box at the moment. I did a review of the recent Immediate Future Social Search report that you may find interesting, here: http://oursocialtimes.com/index.php/2011/02/what-social-search-means-for-businesses/

Speak Your Mind

*