Social News Optimization with Lisa Buyer and Guillaume Bouchard at SES Toronto 2010

Lisa Buyer SES Toronto

Social News Optimization is one of the newest trends in interactive public relations, where creative and compelling content is submitted to social media sites to help generate brand awareness and natural links to help a webmaster’s SEO.

Lisa Buyer, president and CEO of The Buyer Group, interviewed Guillaume Bouchard, CEO of NVI Solutions on the subject of Social News Optimization or SNO.

Check out the video below to hear their discussion on the emerging intersection of press releases, social media and public relations, as well as the latest technologies Buyer and Bouchard are implementing to their communications strategies.

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