Social Media Producing Results

Demonstrating the explosive growth of social media sites, USA Today may have become the world’s first major news outlet to write a story entirely from interviews on Twitter, the Web’s newest hotspot.

According to a social media webinar presented by SEMPO (Search Engine Marketing Professional Organization), more than 14% of CEOs are now actively tweeting.  USA Today Money Section’s Del Jones completed his story exclusively with CEO sources reachable through Twitter.

This statistic highlights SEMPO’s assertion that the future, if not the present, of all media is social.  Even more important to the world of online public relations is the intersection between social media sites and online search results. SEMPO stressed the point that search engines are increasingly displaying social media as top results.

The instant response platforms of social media sites have allowed for more to be said about brands than ever, placing new pressure on companies to monitor and engage in dialogue with consumers.

For information on how your business can use social media to its advantage contact Lisa Buyer at lbuyer@thebuyergoup.com.

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