Social media can be an online marketing dream or an online PR nightmare. My article in this week’s Search Engine Watch explores some recent social media hangovers and what went wrong. In 6 Ways to Avoid the Social PR Hangover, I talk about:
- Controlling branded search results before it is too late
- Employee social media guidelines
- The importance of the social media party monitor
- Thinking before you hit ‘send’
- Why phone conversations are much better than text or email
- Security systems and non-systems
While you are checking out the full article, notice the new branding flavors of Search Engine Watch.