Let it snow for SEO at Chicago’s Search Engine Strategies conference where Lisa Buyer presents on the News Search SEO panel today with Newsforce CMO Dana Todd (@danatodd) and YouTube and Video Marketing author Greg Jarboe (@gregjarboe), moderated by Top Rank Blogger Lee Odden (@leeodden).
The power of search is changing the game for public relations and social media says Buyer, president and CEO of The Buyer Group, an interactive online PR and branding agency.
Presenting to Internet savvy CEOs, senior marketing executives and search engine optimization professionals, Buyer offers insight and examples of ways to use public relations techniques, social media channels and SEO strategies to leverage an increase in online visibility.
“Google’s roll out of Real Time Search yesterday is a big indicator of the direction in search and social media,” Buyer said. “News is happening in real time, and now Tweets as part of Google Search shrinks the press release down to 140 characters or less. Let’s not forget Facebook alone has added 50 million new users in the past two months to reach a total of more than 350 million.”
“Interactive media has taken the communications industry by storm in the past year,” Buyer said. “With this enormous growth comes a frequent and exciting shift in strategy and practice. Implementing SEO strategies into public relations is the latest movement as search engines begin to place increased importance on these messages.”
“Writing a killer press release and distributing promotional materials is not enough in today’s multimedia landscape,” Buyer said. “Journalists in today’s fast-paced environment are using search to find or add to stories, while consumers are finding their news via the search engine, alternative networks like YouTube, and even through social networks.”
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