Search and the City: Lisa Buyer Returns as SES NY Speaker

Online PR Presentation on Blogs, Social Media & Google News Search Results

Deerfield Beach, FL – March 24, 2009 – How fast does news travel on Google News? “In a New York minute,” says Lisa Buyer, president and CEO of leading interactive PR agency The Buyer Group and guest speaker at Search Engine Strategies (SES) New York March 24-26, 2009.

As part of the News Search SEO Panel, Buyer will discuss how launching a targeted online public relations campaign can attract quality traffic through optimized press releases.

The News Search SEO panel shares how to create online PR that speaks to multiple audiences such as journalists, analysts, and end users as well as how this relates to the success of news searches and search engine results.

“This is my second year speaking on the News Search SEO panel,” said Buyer. “It’s remarkable how online news trends can shift even within a year; 2009 is definitely the year for Twitter.”

Industry trendsetters’ Greg Jarboe President of SEO-PR, Dana Todd CMO of Newsforce, John Shehata Senior SEO Manager of Advance Internet Inc., and moderator Mark Jackson President/CEO of Vizion Interactive will join Lisa Buyer on the News Search SEO panel.

The Buyer Group is a member of Search Engine Marketing Professional Organization, South Florida Interactive Marketing Association, Agency Management Roundtable, and is recognized as a Google Advertising Professional Company.

For more information about The Buyer Group and its interactive public relations and branding services call Lisa Buyer at 954.354.1411.

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