In case you missed my first Google+ Public Relations Community Expert Hangout: How and Why to Optimize Company News, I dropped some “hot off the presses” stats thanks to the 2013 Newsroom report from MyNewsDesk.
In the Social PR world, anyone can be an influencer. Therefore, a brand’s online newsroom (or media center) is no longer just a place for the journalists, but is an online hub that your stakeholders – bloggers, investors, customers and even Google – can go to find out more about your company.
This is a game changer for the what a newsroom is all about. The online newsroom now becomes part of the content strategy and that means public relations pros have a new seat in the boardroom and with search and social influence.
Social PR Tip: Today’s online newsroom is a critical and influential component of a brand’s online visibility, credibility and content strategy.
“Smart brands will treat the online newsroom like a publication with an organized structure of newsworthy content that is optimized, socialized and visualized. Journalists expect small and large companies to have one, visitors look for it as a information source and search engines reward brands that publish fresh and relative content.”
Social PR Evangelist and Editor of Social #PR Chat http://socialprchat.com/
CEO of The Buyer Group
35% failed to keep newsroom content up-to-date! Eeks.
“You can create the very best content in the world, but if no one can find it, then you’ve simply not succeeded. Digital PR is a heady mix between creating content and then optimising it so that your audience can find it quickly and easily.” – Danny Whatmough, Director of Digital Strategies at EML Wildfire and Chair of the PRCA Digital Group.
You can read a recap of the Google+ Public Relations Community Expert Hangout: How and Why to Optimize Company News on the Tracky blog thanks to @prsarahevans and check out the YouTube replay with Lisa Buyer. (that’s me!):)
Or check out my deck on Haiku Deck.