Public relations pros ahead of the social media curve might want to update their Facebook status with this TO DO:
aimClear® Facebook Marketing Intensive @ SMX East on Monday, September 12 from 8:30 to 5:00 pm.
Social PR Scoops editor and The Buyer Group PR/CEO Lisa Buyer @lisabuyer will be part of the aimClear Facebook Workshop’s expert panel. @lisabuyer will share insight on how and why to leverage the best PR practices on Facebook ranging from reporting company news via Facebook, best PR and Branding practices, visual messaging secrets using profile pictures and images as well as setting up an online newsroom to help journalists zero in on what you want them to know.
Why should PR pros care?
Hmmm let’s see – we are past the adaption phase and deepening use
- 90% + of journalists are using social media network like Facebook for story research. Note a recent Cision UK reports shows all journalists use social media
- 27% of Facebook browsing is on the news feed and home page
Facebook ComScore Data Tells All
Recent ComScore data tells Social PR Pros and online marketers it is a must to focus on the Facebook news feed. ComScore’s data supports a similar conclusion as findings by PageLever, which shows the average Facebook Page receives an average of just 7.49 news feed impressions and only 3.19 unique Page views per day per 100 fans.
Why PR Pros should care about the paid side of Facebook?
Learn how to test what messages work best, dig into the wealth of marketing knowledge to be garnered from the demographic research, social segments and personas while also learning the best practices of community management and reputation monitoring using Facebook as one of your strategic PR channels.
Hosted by the one who wrote the book on Facebook Killer Ads, aimClear’s Marty Weintraub brings his show to the Big Apple with the Facebook Marketing Intensive Workshop. This special addition workshop to SMX East, tagged the world’s leading search marketing conference, is packed with a Social PR savvy agenda with actionable ‘how tos” that leverage the traffic-driving power of the Facebook community with “free” optimization techniques and paid Facebook advertising.
Facebook Site Clinic- Pages, Groups, Events & Search: Learn elegant Facebook SEO, ranking factors and visibility hacks to be found organically. Study winning uses of Fan and Interest Pages, Groups, Events & Facebook internal search (Facebook SEO).
Killer Facebook Ads: For cutting-edge marketers, Facebook represents a fertile landscape for contextual advertising.
Facebook Demographic Research – Full Contact Edition: Leverage the Facebook ad-targeting tool to uncover new and existing market segments. If ever there was a place to express creativity, intuition and guile, this is it.
Facebook Competitive Intelligence Research: You’ll take away deadeye tactics to target customers to identify influential users.
Facebook Marketing KPIs: Using the data to create a data-driven Facebook marketing plan, speak holistically across paid and organic tactics
Community Manager Training: Explore the art of non-gratuitous social behavior, including the incredible power of “Personal Journalism.”
Reputation Monitoring in Facebook: Learn the latest techniques and tools for keeping tabs on Facebook buzz, and your reputation in tact.
Hope to see you ‘check in’ to the Facebook Marketing Intensive Workshop in the Big Apple at SMX East.